2024 Trends for Cannabis Marketers

Tomaselli Media published a 2024 Trends for Cannabis Marketers as the cannabis industry becomes more and more mainstream across the globe in 2024, Marketing content would be necessary to bring customers into your brand’s orbit this year

1. Niching down will continue

Gone are the days of being “everyone’s everything” in cannabis. The brands that will win are those who narrow in on a specific customer and find ways to connect with them. New customers are entering this market daily, and so companies are going to continue to get wiser in figuring out how to find a valuable segment of the market and forge deep connections with them through meaningful content.

2. AI will be front and center.

New AI tools as well as AI enhancements within established companies will keep popping up everywhere. From ChatGPT to Canva and many, many others, marketers have a plethora of ways today to make their businesses more efficient. But it’s also incredibly important to ensure that each tool is being used with integrity and actually adds something beneficial to the customer journey.

3. Authenticity in messaging.

With the advent of artificial intelligence will also come a yearning for content that is uniquely human. Speaking to customers in a way they can relate to (and backing up what you say) will be key to sustaining resonance in 2024 and the years to come.

4. Companies will begin looking at content data in a more sophisticated way.

I will be the first to admit that it is sometimes difficult to understand which direction to go after reviewing content marketing data. How do we truly know the ROI of LinkedIn, or our blog, that specific newsletter campaign, or that thought leadership opportunity?

5.Email will continue to be a high-value tool. Especially with foreign investor

Email marketing on average earns between $36 and $40 for each $1 spent. When used wisely, legally, and respectably, it can take warm leads and turn them into loyal, long-term customers. Additionally, email is a direct channel to your customers and is not subject to social media algorithms or shadowbans. Most cannabis companies today are not using email to their advantage. As a result, they’re missing major opportunities for sales.

Wrapping Up: 2024 Trends For Cannabis Marketers

Overall, cannabis marketers will need to approach brand awareness in new and creative ways in 2024 to differentiate themselves in a market where everyone is vying for consumers’ hard-earned dollars. By prioritizing targeted messaging, digital out-of-home, and real world engagement, cannabis brands of all sizes can ensure they’re making the most of their marketing dollars and setting themselves up to capitalize on the explosive growth coming to the cannabis space.

However cannabis market opportunities in 2024 including continued growth in the social acceptability of cannabis use, new states legalize medicinal and recreational cannabis sales, and a major social media platform change its policies to allow for cannabis advertising. The cannabis market is forecast to reach a whopping $50.7 billion in sales in 2028, representing an 88% increase from 2022’s $27 billion.

Data and Picture origin at Cassie Tomaselli and Adweek